Charles Tyrwhitt: The Six Nations
Charles Tyrwhitt: The Six Nations
Charles Tyrwhitt's partnership with England Rugby extends beyond the eighty minutes at the Allianz. The brand is part of the wider culture that surrounds the Six Nations and Rugby itself. Using exclusive access to players, personalities and ambassadors, we created a content ecosystem that gave fans a different perspective on the tournament. From Pancake Day to pitchside chats, we showed up for audiences in the spaces in between.
Creative Direction
Production
Concept Development
3.4M views 👀
3.4M views 👀
2.2M reach 📈
2.2M reach 📈
73K+ engagements 🤝
73K+ engagements 🤝
England Rugby, Pancakes & Pizza.
England Rugby, Pancakes & Pizza.
How do you capture the personalities behind elite athletes? By giving them something to do. Cooking became the creative device that shifted the focus away from the cameras and towards genuine interaction. The concepts were anchored to the tournament calendar, with Pancake Day and England's Italy fixture providing the backdrop for playful content that let the players' personalities lead.
How do you capture the personalities behind elite athletes? By giving them something to do. Cooking became the creative device that shifted the focus away from the cameras and towards genuine interaction. The concepts were anchored to the tournament calendar, with Pancake Day and England's Italy fixture providing the backdrop for playful content that let the players' personalities lead.
How do you capture the personalities behind elite athletes? By giving them something to do. Cooking became the creative device that shifted the focus away from the cameras and towards genuine interaction. The concepts were anchored to the tournament calendar, with Pancake Day and England's Italy fixture providing the backdrop for playful content that let the players' personalities lead.
At the Allianz with Matt Dawson & Marcus Smith
At the Allianz with Matt Dawson & Marcus Smith
Working within the wider campaign production, I identified an opportunity to bring together two generations of England Rugby. The concept paired Matt Dawson and Marcus Smith as they revisited defining moments from their Six Nations careers, creating a conversation that felt personal, reflective and rooted in the shared history of the tournament.
Working within the wider campaign production, I identified an opportunity to bring together two generations of England Rugby. The concept paired Matt Dawson and Marcus Smith as they revisited defining moments from their Six Nations careers, creating a conversation that felt personal, reflective and rooted in the shared history of the tournament.
Working within the wider campaign production, I identified an opportunity to bring together two generations of England Rugby. The concept paired Matt Dawson and Marcus Smith as they revisited defining moments from their Six Nations careers, creating a conversation that felt personal, reflective and rooted in the shared history of the tournament.
Two generations. Shared history. Natural chemistry. Set within an empty Allianz Stadium, the hero content was complemented by behind the scenes photography captured on disposable cameras. The contrast between polished campaign imagery and lo fi photography gave audiences a broader view of the day, while reactive social content extended the story beyond the shoot itself.
Two generations. Shared history. Natural chemistry. Set within an empty Allianz Stadium, the hero content was complemented by behind the scenes photography captured on disposable cameras. The contrast between polished campaign imagery and lo fi photography gave audiences a broader view of the day, while reactive social content extended the story beyond the shoot itself.
Two generations. Shared history. Natural chemistry. Set within an empty Allianz Stadium, the hero content was complemented by behind the scenes photography captured on disposable cameras. The contrast between polished campaign imagery and lo fi photography gave audiences a broader view of the day, while reactive social content extended the story beyond the shoot itself.
Beyond the Campaigns
Beyond the Campaigns
Art & Creative direction for content created at a creator day at Twickenham · The Tyrwhitt Cup with LooseHeadz & A Bristol Bears Content Day
Art & Creative direction for content created at a creator day at Twickenham · The Tyrwhitt Cup with LooseHeadz & A Bristol Bears Content Day
