Southern Comfort UK: Social Creative

Southern Comfort UK: Social Creative

Southern Comfort needed compelling summer content for their UK Instagram & TikTok Channels, content that made the brand's beverages feel genuinely desirable to a university-age audience. The creative challenge was translating an American product into something that felt culturally native to the UK social landscape.

Creative Lead

Social Campaign

Art Director

The creative answer was rooted in the energy of a house party, high-flash photography, a feeling of carefreeness and ease, indoor and outdoor settings that felt lived-in rather than styled.

The creative answer was rooted in the energy of a house party, high-flash photography, a feeling of carefreeness and ease, indoor and outdoor settings that felt lived-in rather than styled.

The creative answer was rooted in the energy of a house party, high-flash photography, a feeling of carefreeness and ease, indoor and outdoor settings that felt lived-in rather than styled.

The campaign was shot across both environments to capture two moods: the unfiltered warmth of a house party and the breezy spontaneity of a British summer outside. The result was a suite of content that felt social-first in the truest sense, like it already existed in your feed.

The campaign was shot across both environments to capture two moods: the unfiltered warmth of a house party and the breezy spontaneity of a British summer outside. The result was a suite of content that felt social-first in the truest sense, like it already existed in your feed.

The campaign was shot across both environments to capture two moods: the unfiltered warmth of a house party and the breezy spontaneity of a British summer outside. The result was a suite of content that felt social-first in the truest sense, like it already existed in your feed.

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